Wanna see a great example of an integrated digital campaign?

You can receive text updates and reminders straight to your cell phone.
You can follow along on Twitter.
You can become a friend on Facebook and MySpace.
It’s hard to avoid the banner ads on sites and blogs.
You can view remix videos on YouTube from rabid fans and celebrities alike.
You can check out photos shared on Flickr.
Sign up on the web site and receive relevant, timely permission-based e-mails.
Hundreds of thousands of online transactions are taking place on the web site.
Even a profile on LinkedIn.

A profile on LinkedIn?

Okay, that tactic may not fit for a packaged goods brand. That’s because the campaign is Barack Obama’s. And, regardless of political leanings, this is one of the finest examples of a coordinated, integrated online marketing campaign I’ve ever seen, having followed politics avidly for years and been involved in the online space for just a little less time.

It’s possible to look back to 2004 and Howard Dean to see the beginnings of this type of campaign with his emphasis on online donations, his strategy of using MeetUp and so on. But this is at a different level, which I suppose shouldn’t be shocking in 2008 except that it is so far beyond anything any candidate has ever done or any competing candidate is doing.

Here is an article and a column that speak to some of the tactics. Permission marketing. Interactive marketing. Together they’re incredibly powerful. To paraphrase from a speech, if politicians can set this up from scratch in less than a year then your brand can do this as well. Yes you can.

Comments

[Ash Bhoopathy]

This isn't a campaign yet, but just you wait

http://www.Lessig08.com

[Spreenkler]

Check out Fast Company's current issue. Feature article on The Brand Called Obama.

http://www.fastcompany.com/magazine/124/the-brand-called-obama.html

This is not only beyond what other candidates have done, but also beyond what most brands are doing.

Speaking of Fast Company, they've just launched their own community that integrates what they call "the best social-networking features and new tools for integrating your voice with ours."