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December 03, 2007


Sean Scott

Great post Jon.

I would add a few things like:
- "know your clients' audiences". For all the professing about brand building i still think there is a large disconnect between agencies and their client's audiences. If there wasn't they would know where they need to be to reach them

- "think long term". a lot of initiatives traditional agencies have focused on typically are what i call bite-size experiences. They are short-term remedies in a world where we need to start looking at engagement point in the long term, beyond launch. How are you feeding content to that widget or site 6 weeks after launch. how are you aligning new initiatives and solutions in the context of existing touch points.

I certainly don't think it's a definitive list but i think it's a great addition to your list.

Off my soap box

I know that may seem obvious

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