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October 22, 2007



Jon, what a great review of the article! Excellent connection to the other industries that are violently struggling against their own demise.

I made some comments on my blog about the auto industry needing an overhaul only a week or so before the Fast Company article came out ... had I known then what I know now, I wouldn't have been so gentle.

I work for a company that's owned its niche for over 25 years, having invented it in the first place. The irony is that the innovation that started the company has ground to a snail's pace as bureaucracy and smug satisfaction have taken over. I guess it's a lesson in not resting on your laurels ... you have to keep pushing the envelope, predicting new needs, growing into new areas, keeping in touch with the customers you serve and meeting their often unidentified needs/desires. The real downfall was the loss of the founder, who was the true visionary for our industry.

Sad to say, I believe my employer falls into category c): they experienced a brief "clutcher" when the dot com boom hit and competitors flooded our market cheaply and easily, then either purchased or squeezed out most of the players and tried to pretend it was all over. Unfortunately, those remaining competitors have only gotten stronger and gained ground as my company failed to change its bad habits.

The next big attack might be the one that finally puts it down.

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