A Few Interesting Articles

Doing some reading over the past week or so, I came across a few interesting articles I thought I'd share:

In an earlier post on ad agencies as commodities, I mentioned some examples of good/new/different/game-changing/relevant agencies, including Anomaly. Ad Age has a nice write-up of what they're doing well including, most importantly in my opinion, addressing compensation and working on innovation of offerings not communication about offerings.

Spending less on TV, more on worthwhile areas such as interactive, experiences, etc. And make sure and short the stocks of those media giants.

Building off my last post, more on Obama's marketing. Brands that are dynamic and relevant to their audiences generate this kind of work.

Chris Anderson, Wired editor and Long Tail author, on Free and Abundance. Anderson spoke at the Design Strategy Conference last year and previewed this book topic. Smart stuff. And you can get the issue for free.

I was excited to see Lara Lee, former Vice President, Enthusiast Services at Harley-Davidson, with a Business Week article regarding the danger of over-promising on the power of design thinking, lest it come back to haunt you when the economy is down.

Kluster.com - a fantastic concept! Why didn't I do this? (don't answer that) This is sweet and potentially super huge. Any chance they need someone to help integrate innovation frameworks to provide some structure and direction?

And building off my Linkages post, this Business Week article gives me hope that Motorola sticks with mobile phones in spite of themselves.

I hope you enjoy. If it seems like people are getting value out of these types of roundups, I'll post more as I come across good pieces since I'm always reading and harvesting information from all over.

Comments

[Nicole]

Keep the roundups coming! With the potential of information overload, summaries like these keep me focused and help me find the info I want through like-minded folks like yourself. Thanks!

[Mark C]

Jon, keep 'em coming man! I enjoy looking like I know what I'm talking about...and...I guess I'll start giving you credit if you keep posting. I'm off to do some focus groups tomorrow...I hope we listen to what they tell us. We'll see