I've seen some interesting articles and posts on this topic recently as well - Business Week profiled Saatchi & Saatchi in describing the potential irrelevance of traditional agencies and the competition from other areas including permission marketers. Fast Company just wrote about Publicis trying to reinvent itself digitally - of course, if their hopes are pinned on Honeyshed I'd recommend shorting them (check out David Armano's initial thoughts on Honeyshed). And my friend Sean Scott, interactive wizard at agency Carmichael Lynch, posted ideas here and here on fixing traditional agencies, over at his blog, twofortyeight. I love the concept of adding an information architect to the traditional art director/copywriter duo. That staid partnership is as archaic as the tactics they have generated traditionally - print and TV. And with the importance of digital it only makes sense to include that position early on in the concepting phase. Excellent idea, Sean.