Here's the Harley-Davidson Google Gadget we did for Sturgis with great results. Thanks to Katia Holmes, Sean Scott and the team at Carmichael Lynch we were able to create the first live streaming gadget. Google had to even allocate more bandwidth on the first full day after launch because of the number of downloads. Since Sturgis we started updating it with new content including MY08 bikes and a 105th anniversary video.
It's been well-documented that interruption media can only do so much anymore and the future is looking bleaker by the day. I'm firmly in the camp that permission marketing, including using online tools such as widgets, is how you communicate with (not to) customers and prospects moving forward. This is only going to get more exciting.